Yes, it is that time of the year once again. The festive season preparations are already underway, and we are fast approaching Halloween! It is the 4th largest holiday for E-commerce sellers after Black Friday, Cyber Monday, & Christmas. To tap into this festive selling opportunity, sellers must start promoting their products before a week or two from the actual Halloween date. With products already listed on online marketplaces when the day finally arrives, they can reach out to a broader pool of buyers than they usually would. But, picking Halloween products for an ecommerce company requires time and thorough product research. Hence, to save you the trouble, in this article, we talk about essential Halloween tips for choosing the right products and the categories you must target, to meet your Halloween sales targets. Sellryt A full-Service e-commerce agency will help with their ecommerce solutions.
Tips While Selecting Halloween Products
While picking Halloween products for your ecommerce company to sell online, you should keep a few things in the back of your mind. A few characteristics discussed below can help you decide on products that are perfect for you to sell on this festive date:
1. Fitting with the Pandemic Situation
Well, first and foremost, you shouldn’t forget that it’s 2020, and COVID-19 is still a huge part of our lives. Thus, instead of the group and outdoorsy activities, most people may look to celebrate this day by engaging in stay-at-home activities such as virtual costume parties, Halloween movie nights, and housing decorations.
2. Fast Shipping Assurance
Halloween falls on the 31st of October, so the buyers who purchase your products would expect to receive the delivery before Halloween itself. To ensure that your customers get their items before this day, you will have to stock on the items early. Talk to your supplier about this well in advance.
3. Differential Items
If you find a rare Halloween item that isn’t sold by many sellers, you can consider adding it to your list of offerings. This year, in particular, would see more people purchasing their Halloween supplies online, so selling items that aren’t readily available could help you gain a competitive advantage over the others!
Product Categories to Target this Halloween
1. Costumes and Masks
Halloween costumes have been a staple purchase on this day for generations now. While the tradition began as a tribute to saints, it has quite clearly evolved over time. The costumes can be anything from scary, spooky, funny, or even heartfelt. Most kids and teens nowadays look to buy costumes of their favorite superheroes or cinema villains. Along with that, red or black reaper costumes, skeleton costumes, black witch costumes, etc. are usually in high demand.
Since it is essential to pay close attention to staying safe in light of COVID-19, Halloween themed face masks could be a great addition to your offerings as well.
Trick or treat! Yes, this is the Halloween custom that has created a massive market for candies. History takes us back to 1950 when children were expected to receive nuts or coins from neighboring households, but candies and sweets eventually replaced them. The COVID-19 situation could still impact the extent to which this tradition is followed, but candies should still be a high-selling commodity during Halloween 2020. So, if your ecommerce company specializes in selling food-related items, adding a good variety of Halloween candy for the month of October makes perfect sense!
To mesmerize your potential buyers and get their homes party-ready, you can list spooky home decoration items. Halloween string lights for entrance and doors, creepy spider webs, Halloween paper lanterns, and spooky wall stickers are all great decorating products you should be looking to sell! Since most people will be looking to spend this Halloween from the premises of their homes, this is one category that will definitely see a surge in demand.
An e-commerce company offering cosmetics or skincare products can capitalize on Halloween sales by positioning their items as must-have accessories with costumes. Think of adding items such as eyeliners, eye shadow, and lipstick, which can provide finishing touches to certain Halloween costume looks. Sourcing products like false eyelashes and specialty makeup is also a good idea.
5. Party Supplies
Many Halloween celebrators could also look to buy stay-at-home party supplies that include kitchen items such as dishware, serving bowls, cups or glasses, etc. to lift their festive spirits a notch higher. If you already sell party supply items, these products should be easy additions to your product line.
The good news is that, even if the aforementioned categories and items are not part of your daily inventory, you can still walk away from Halloween sales profitably.
Think closely about the products that you already sell that can be re-marketed in this period with a Halloween theme. However, if that is not the case, you can still consider stocking Halloween products as part of your seasonal inventory for the rest of October.
Happy Halloween in advance!