While registering as a seller and setting up an Amazon store is a simple process, gaining the desired exposure takes time. With many sellers competing to sell similar products, it’s quite tough to gain the right exposure necessary to generate sales. Your best bet to sell your product on Amazon as fast as possible is, therefore, to leverage your store with Amazon advertising campaigns.
Amazon sellers should utilize every tool in the box to function in a digital landscape that is becoming more competitive by the day. Amazon Sponsored Products Ads offers a robust tool of connection between the seller and the consumers looking for solutions.
Amazon launched “Amazon Advertising” (formerly Amazon Marketing Services, or AMS) as a search advertising solution for Amazon sellers and vendors in the year 2018. Similar to Google PPC Ads, sellers only pay when shoppers click on ads. And, similar to other advertising campaigns, Amazon campaigns need technical knowledge and expertise to run at their best. If you are not using AMS, you should consider taking the help of an Amazon Marketing agency to drive your marketing campaigns efficiently.
What are Amazon Sponsored Products? How Do They Work?
Amazon Sponsored Products Ads are product and keyword-targeted ads that look very similar to organic search results and link to the product detail page. In terms of content, Sponsored Products ads are created automatically based on the advertised product listing and are only indirectly customizable.
The remarkable thing about these ads is that they virtually blend in with the rest of the listings. This provides shoppers with the sense that the product is at the top of search results because it is popular and useful instead of being a paid advertisement. It is available to third party sellers and vendors and triggered by keywords and other factors, which advertisers can choose to target automatically or manually.
Amazon Sponsored Products ads are displayed in 2 places:
- Search Results: They appears at the beginning, middle, end, or next to the search results
- Product Pages: They appear at display carousels on product pages
Amazon Sponsored Products promotes the sales and visibility of your desired product listing in Amazon search results. Here are the reasons why these Amazon Sponsored ads will be beneficial for your brand:
- Sponsored Products Ads are the most popular type of ad on Amazon
- They are easily visible and appear on almost every page
- Sponsored Products Ads have a high conversion rate
- They can appear on product detail pages and organic searches
Who can use Sponsored Products ads?
Both vendors and sellers can use Amazon Products ads. Here is an outline of all eligibility criteria for Amazon Sponsored Products ads:
| ELIGIBILITY CRITERIA | SPONSORED PRODUCTS |
| General | – Should have an active account in good standing with Amazon
– Must have the ability to ship to the country where you’re advertising – Valid payment method |
| Seller Type | – Professional seller, vendor, Kindle Direct Publishing (KDP) author |
| Product | – Adult, used, or refurbished products aren’t eligible
– Product has to be in stock, and the one with the buy box |
| Brand Registry | Not required |
| Categories | Eligible categories |
Why Use Sponsored Products?
According to Alexa, an average user spends less than 10 minutes on Amazon. If your product listing appears downwards in the search results, no one will see it. Shoppers don’t have that much time to read every product description or check out every brand on the platform. So, we need to make the decisions quickly.
Think of Amazon product advertising as your go-to method for cutting into a long line and grasping the shoppers’ attention. Jump from spot 10 to spot 1, and you will definitely increase your sales on Amazon. Your investment will ensure that busy shoppers find your product before they are ready to sign out, resulting in enhanced sales and higher revenue.
Gain visibility
Amazon Sponsored Products Ads appear right when customers see the first page of shopping results and product pages to help customers discover your products.
Increase sales with relevant ads
It will help you boost your sales and revenue by reaching customers browsing for products like yours and directing them to your product page.
Control costs with CPC ads
You have to pay only when the shopper clicks your ad. You have control of your spending, and you can set your budget and choose how much to bid per click.
Measure advertising success
You can track various sales and performance metrics to assess the direct impact of advertising on your business on Amazon and optimize your campaigns.
The Keys to Successful Amazon Ads
Amazon product ads allow your product to reach the top of the search results. You secure an excellent return on your investment in the form of boosted sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales.
Creativity, including visual spark and killer keyword strategies, are critical in the Amazon advertising marketplace. Sellryt, an award-winning Amazon Advertising partner, will walk you through the Amazon product advertising best practices, so you’ll get your products flying off the shelves.
Conclusion
People come to Amazon every day to find out more about products just like yours. You could allow them to try to find you organically. However, closing your eyes, crossing your fingers, and hoping for clicks isn’t a winning strategy. Instead, you must put your products in front of shoppers. You have to get there before they spend their money.
For sellers and vendors who want to gain exposure for their Amazon store, gaining customers through Amazon advertising is the most expedited option. While this process requires a considerable amount of time and energy, the yield of new shoppers is undoubtedly worth the time spent.
If your brand is seeking assistance in ensuring and leveraging growth in their Amazon advertising campaigns and optimizing their results for maximum returns, reach out to Sellryt’s Amazon PPC management team. Our expert Amazon advertisers can help your business break through the competition and generate a striking ROAS on Amazon campaigns.
