Visuals are incredibly vital in the advertising space. Did you know that, on average, people remember only 20% of what they read and 10% of what they hear compared to 80% of what they see.
Amazon Sponsored Display has launched an option to use custom product images in your campaign. You can now choose between leveraging an automatically generated image or a custom product image in your Amazon Sponsored Display creative. Sponsored Display’s default creative automatically uses product imagery from an advertised product’s detail page and supports a white background. Custom product images will allow you to now upload your own product images, including those with non-white background colors, to help convey your brand and product story.
What are the Features of Custom Product Images Creative?
Custom product image creative helps you tell your story to shoppers in your own visual language. This complements Sponsored Display’s targeting and measurement capabilities, enabling you to create product awareness or drive traffic to your pages with Amazon banner ads that may serve on the Amazon homepage, Amazon product detail pages, or off-Amazon.
Customizable Backgrounds
Sponsored Display ads’ default creative automatically uses product imagery from an advertised product detail page and only supports a white background. On the other hand, the custom product option allows you to upload your own pictures, including the ones with bespoke background colors and art direction, to help you convey your brand and product story effectively.
One Image for All Creative Sizes
When using a custom creative, your ad can still serve in up to 12,000 different size variations on and off Amazon. You only need to upload 1 rectangular image, which you can also crop into a second square image.
Reuse Across Sponsored Ads
You can also apply the custom creative you used for other sponsored ads programs to the Sponsored Display custom image creatives and vice versa. Notably, the image will still be reviewed against moderation policies for Amazon Sponsored Display Ads.
What are the Advantages of Custom Product Image Creatives?
You can now tell your brand’s story while driving performance. Custom images can help tell your story while serving ads on or off Amazon in your own visual language. You still get an advantage from existing elements in the creative that helps in driving performance, such as star rating, product titles, pricing, and a “Shop Now” call to action.
Create product awareness
When you want to advertise to audiences unfamiliar with your product, custom creatives can help shoppers learn about your brand and product story.
Drive traffic
You can use custom creatives to help shoppers get enthusiastic about your brand and product experience. If you have insights on creative that help drives traffic or engagement outside on social, you can use that creative in your Amazon PPC management. Ads will still link directly to your product detail pages, so audiences can learn more about your product and even consider purchasing.
Implementing Custom Product Image Creative in Your Sponsored Display Ads
If your advertising campaigns have momentum behind them and you’re looking for a way to diversify your advertising portfolio and to test something new, using Amazon Sponsored display custom creative is a perfect way to do so. It’s eye-catching, engaging, and an ideal way to give an online consumer the feeling of your brand, the product experience, or a final push to choose your brand on and off Amazon.
Depending on your goals, this will be the perfect way to draw more attention to your ad and get them interested in your brand and product. If you have the resources to create this type of ad, we highly recommend doing so. You can also sign up with Sellryt, an Amazon PPC Company, to effectively create and run your sponsored display ads.
If you’re interested in learning how Sellryt’s advertising team helps partner brands experience consistent sales growth or want to know more about how our creative team takes e-commerce branding to the next level, contact us here.
