Time just passed in a blink of an eye, and the new school year has already started. Having said about the new school year, the back to sale season has begun. Back to school sales is the perfect reason for the kids to get clothes, stationeries, electronic gadgets, etc. So, why not to take the chance while you have the items to fulfill students needs.
Let’s See What Back to School Market Hottest Trend Says –
Every year consumers are in a strong position to contribute towards the nation’s growing economy. We see the National Retail Federation’s forecasts back to school and college spending to reach $80.70 billion in 2019.
Retailers, manufacturers, and e-commerce sellers have an excellent opportunity to earn tremendous profits just by promoting their products with effective marketing strategies.
Let’s Dive in to See How We Can Achieve The Best Results –
1 – Merchandise Should Be On Point :
Back-to-school shopping can be amazing for several reasons. Customers not only have a lot of boxes to tick off their shopping list, but they also check out which brands are worth their time and money.
Therefore, it is essential to set up your back to school campaigns with the right products. Marketing wrong products will be a waste of your efforts. You can figure out the ways by looking at the historical data of the previous year.
You can also use ‘Google Trends’ that can help you to find the interest of the people for the related products. You can visit trends.google.com and explore trends in your area or niche.
2 – Showcase How Your Product’s Fit Into Consumer’s Lives :
Once you have stocked up the trendy and useful items, you need to plan how you can promote or make your presentation attractive among your competitors.
We simply say that we should make it more appealing, but the question here is “How?”.
Consider selling it, keeping students in mind. A great way to this is to show off your product with other classroom essentials kept up neatly on a desk. Follow the same with the other items of yours to give it a great look.
3 – Promote Through Social Media Or Digital Channels :
Promotion and advertisement are important for your products. We all know consumers first plan to buy the things. Where do they check out? Obviously, you know about online stores, Instagram, Facebook, and others.
It’s great to have an online store for yourself. It could be Amazon, eBay, etc. Most of the consumers order in advance what they need, and the ratio says the search over the mobile includes 49% of the consumers.
Let’s talk about if you have a store on Amazon, how you can promote your products –
Of course, it’s sponsored ads, promotional emails, etc. But what about the content, appealing images, keywords. You should be on your toes in advance to make your products live.
Being sellers, you must stay super active to achieve your goals. However, with the extreme workload for yourself on back to school sale season, you can check out how Amazon Virtual Assistants can help you achieve your goals more effectively.
4 – Pricing:
Pricing is the high impact point to focus on. You can always be ahead of your competitors if you keep your pricing at discounted prices or with different offers.
Check out some of the best deals –
- Buy 2 t-shirts and get 1 free
- You can give away coupons
- Flat 20% discount
- Hourly, daily, and weekly deals
Consumers attract more towards the deals sellers have set up for them, and the chances of sales are high.
5 – Team Up With Influencers:
An excellent way to promote your products to a broader audience is to partner with an influencer. Customers trust the feedback of the other shoppers. The back-to-school sale is an ideal time to partner up with family-oriented influencers. You can find out the tools online to find out a perfect family influencer for you. Few of them are listed below –
- Group high
- Ninja outreach
6 – Introduce Seasonal Products :
This time of the year is often less about getting the essential school supplies, and more about making the school days as memorable and joyful as possible for students and parents associated with Back to School season.
You can introduce seasonal products to your online store for back-to-school shoppers, and try to make the new additions more special. Create new designs or let your customers personalize existing ones.
Popular items on which back to school-goers keep an eye on –
- Phone Covers/Cases
Have you ever tried Amazon Virtual Experts? You can check “Outsourcing services provided by Sellryt” to see how they can help you with your product promotion and listings.
Few important points to keep in mind:
- Make sure your store theme responsive, which means the design of the website should be user-friendly to both desktop and mobile users.
- Any pop-ups should meet Google’s guidelines for mobile-friendliness.
- Loading speed is equally important on mobile as a desktop.
It’s the time to implement what you’ve learned. Craft amazing promotional deals to your store and let consumers buy happily.