Amazon Sponsored Ads

Amazon Sponsored Ads vs. Headline Search Ads: Which Ad Campaign is best for Sellers?

Amazon Sponsored Ads vs. Headline Search Ads?

The biggest issue the brands are facing on Amazon is what you call “Customer Loyalty”. On Amazon, all of your competitors are a just simple click away and they share all the same of advantages and disadvantages. Every seller on Amazon has an equal depth to the sales funnel, same shipping options and simple checkout, same Amazon sponsored ads and hedline search ad option and much more. The moment you think that you got a sale before even conversion occurs it can be lost to your competitors in the event of a single click. The sellers/vendors are made available with AMS (Amazon Marketing Services) which helps them to improve customer loyalty and increase their brand awareness and visibility across Amazon as well as their partner networks.

There are different ways to make the customer aware about the product and then ultimately make purchases. But before making a purchase, the customer goes through a buying process which we call Awareness, Consideration, and Decision. The sellers must think before marketing their products on Amazon that what kind of customer sets are they targeting and then make strategies i.e, what kind of Ads will be suited best for.

There are two different Ad Sets available in Amazon Marketing Services which can be used by the sellers to promote and market their products on Amazon and ultimately to make sales. They are listed below as image:

amazon sponsored ad

 

Amazon Sponsored Ads:

Amazon Sponsored Ads are the keyword targeted Cost per Click search ads that appear down in the search result at the top and bottom of the page and on the right-hand side of the search results page and sometimes on product detail pages like related sponsored products.

amazon sponsored ad

 

Sponsored Ads are the good and best way to get additional sales for sellers/vendors who are somewhat familiar with their product benefits, their target customers and the search queries they use. If the keywords targeting is done right then Sponsored Ads can do wonders in the sales.

 

Targeting Based On: Keywords

Types of Targeting: Automatic (Content of your products and Amazon uses available information to match product ads) Manual Targeting which allows you to upload list of keywords by which to target your product ads.

Ad Positioning: Either above or below of the organic search results or on the right hand.

Pros & Cons:

Pros

Cons

  • Auction is determined by relevancy, sales history and bid level
  • Only display if you are winning the Buy Box
  • 2 different targeting types
  • Higher CPCs
  • High Click Volume
  • Only one available destination
  • Vendors and Sellers can use this campaign type

Headline Search Ads:

Headline Search Ads ranked at the top of the sales funnel as these type of ads are best for branded and general category. Generally, these ads are visible to general public when a similar kind of keyword is searched which are used in the ads by the sellers. This type of Ads are shown at the top of the Search Results Page featuring a custom attractive text headline and several products.

amazon sponsored ads

 

These ads are also keywords targeted and fit for the general queries put by the buyers as they provide you the opportunity to interact with the potential customer.

Targeting Based On: Keywords

Strengths: The seller can redirects the clicks to the Custom URL, Storefront or Brand Page, Search Results Page or the Products Page.

Pros & Cons:

Pros

Cons

  • Cheaper cost per clicks
  • Least targeted Campaign Type
  • Multiple Destination URL Options
  • Low Click Volume
  • Custom Ad Text and Image

   

Conclusion:

Well, this question is asked by many sellers/vendors that “Which campaign type is the best?” And while discussing about all types of campaigns, we can say each campaign type differs in its targeting and display location and also they play different role in the sales funnel, so it is way much better to partner/collaborate with an agency which can help you see the whole Amazon process clearly and design and implement a strategy for you. They will be well experienced and know the proper rules and regulations whereas an individual may not be necessarily experienced or versed with the rules and regulations. We at sellryt are determined to increase your online sales but our question is that will it be yours?

 

 

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