Amazon Australia has finally entered the Australian market with its own dedicated Amazon website after a long wait. Although Australia is one of the largest countries in the World and quite a substantial e-commerce market. Amazon still hadn’t entered Australia with a dedicated Amazon Australia website. But finally, on Tuesday, 12th December 2017, Amazon opened its metaphorical doors and began taking orders on Australia’s dedicated Amazon website (https://www.amazon.com.au/) and it is on the trajectory to have a huge impact not only on Australia but also the global e-commerce markets.
What took so long?
The biggest question on everyone’s mind is, “what took so long?” since Amazon Australia is something that most people assumed already existed. But for the longest time, Australia did not have a dedicated website for the country. Instead, Australians had to order from Amazon’s US website which resulted in them having to wait longer for their products and pay prohibitively expensive shipping fees. This was because Amazon didn’t have a warehouse in the land down under, which meant that they had no place to store all their products that had to be shipped to Australian residents.
Then finally, a few months ago Amazon built and started operating a new 24,000 square meter Fulfillment center in Melbourne and subsequently began fulfilling orders from the Australian Amazon site from 12th Dec.
What does it mean for Australia?
The introduction of Amazon.com.au makes Australia the 13th country in the world to have their own dedicated Amazon website joining others like Brazil, Spain, and India.This will have a huge impact on the delivery times of products – bringing it down to less than a day for certain products. The introduction will also bring about many changes to both, the brick and mortar industry (traditional retail) and the existing e-commerce industry:
- Traditional Retail: The introduction of a global giant like Amazon will have a significant impact on brick and mortar stores in the area. The steady migration of consumers to e-commerce paired with the convenience that Amazon provides, make a lethal combination.
- E-commerce: Amazon has always had a reputation of entering new countries and dominating the e-commerce markets purely because of the sheer amount of power and resources they bring with them. Existing e-commerce providers will have to be prepared for the impact that Amazon is going to have in Australia.
What products are selling well on Amazon Australia so far?
Australia has welcomed Amazon with open arms. And with Christmas right around the corner, there has already been a significant amount of traffic. A majority of the products selling in the first week of Amazon are from the tech and video game industry. Here are some of the highest selling products from Amazon Australia’s first week:
- FIFA 18 – PS4
- Call of Duty: WW2 – PS4
- Star Wars Battlefront II – PS4
- Nintendo Switch
- Strong Wireless Bluetooth speak and much more!
What does it mean for your business?
The official entrance of Amazon into Australia provides huge advantages to the people and businesses of Australia. The entrance of Amazon always proves to be a win-win situation, The consumers get a more convenient shopping experience, Amazon will generate jobs for the people of Australia, and it will generate profit for Amazon.
However, there is another opportunity, and that opportunity is for global sellers. Sellers from other countries will have access to another market global market where they can share their products. Australia is a substantial market, and Amazon’s presence means that sellers from other countries now have easier access to these markets. The opportunity is immense and the benefit is significant. You have the opportunity to start selling your products on the Global scale.
Sellryt is a leading Amazon Service Provider, who can help you gain access to these new markets. We have partnered with Global brands like Amazon, Shopify, Payoneer and many more. Sellryt specializes in Listing and Cataloging, Cross-border e-commerce and Account management. We can help you enter new global markets and maximize your selling potential on a worldwide scale!